Could you imagine going to 3-4 attorneys or accountants and asking them to give you advice (let’s say for the sake of argument 10-15 hours each), but you only pay for the advice you like from one of them? Sound ludicrous? Well, it’s happening more and more with creative services…an outcome of the bad economy.
Last month I heard that Direct TV was bidding out their latest TV ad instead of using their agency. They created a competition for other video professionals and agencies to create an ad that they provided information about for entry into a competition. In the business we call this kind of request a request for “spec” work. the problem with spec work is that you ask people to do a lot of work, but don’t guarantee the business to them. See my comments for more on this…
